Welcome to our press kit


Press Kit

Welcome to Lucinity press kit. Before downloading our brand assets, please familiarize yourself with our guidelines and best practices. We love what we’ve created, so please don’t modify the logo in any way — that includes changing the colors, rotating the icons, moving the icons, adding text, etc. If there’s a version of our logo you need but don’t see, please reach out to press@lucinity.com with your request.

Press Releases

Lucinity Raises $2M Seed Funding, To Revolutionize the Fight Against Money Laundering

Round Led by Nordic Based Crowberry Capital.

Primary Logo

Our horizontal logo is the primary Lucinity logo. This is the preferred logo to use in print or online when listing Lucinity as a partner/sponsor or in content.

Full Color

Full Color - Reversed

Key Images

The images below can accompany the logo in any partnership or PR publication.

Gudmundur Kristjansson - Founder & CEO

Gudmundur Kristjansson - Founder & CEO

From the left Helga Vallfells (Lead Investor), Gudmundur Kristjansson (Founder & CEO), Gunnlaugur Jónsson (CEO FinTech Cluster)

About Lucinity

Lucinity's mission is to Make Money Good. Through Human AI, Lucinity empowers clients to improve the detection of suspicious behavior patterns and significantly increase review efficiency. The Lucinity team members boast extensive experience in compliance, AML, finance, and technology, having worked in senior positions at Citigroup, the UK FCA, and NICE Systems to name a few.  

About the Founder

Gudmundur Kristjansson (GK) has served in the financial services industry for the last 10 years, applying AI solutions to improve compliance coverage of regulatory risks. Before founding Lucinity, GK was Citi's global product manager for surveillance technology, where he was responsible for developing the vision and charting the firm's technology path to machine learning and artificial intelligence applications. As part of his role, he managed the communication surveillance technology group at Citigroup, covering text and voice surveillance throughout the globe. Prior to Citi, GK held senior product management roles at NICE Systems and CyberTech and successfully launched to market several enterprise applications.

Press Contacts

Please feel free to reach out to us directly at press@lucinity.com